Adidas signs-up Mahela Jayawardene as brand ambassador

Friday, 12 April 2013 - 12:27



Sri Lankan cricketer Mahela Jayawardene, who is also the captain of Indian Premier League team Delhi Daredevils, is all set to sport the three stripes as German sportswear giant Adidas has signed him up as brand ambassador.

To kick start this partnership, he will be part of Adidas’ latest digital and retail campaign for the IPL- 'Loose the heat, keep the fire'.

He joins Adidas’ athlete portfolio, including the likes of the Master Blaster- Sachin Tendulkar, Suresh Raina and international cricketers such as Keiron Pollard, Dwayne Bravo and Lasith Malinga.