Facebook is introducing new branding for its products and services in an attempt to distinguish the company from its familiar app and website.
The new logo, which is in capital letters, uses "custom typography" and "rounded corners" so the company's other products and app look different.
The branding also appears in different colours depending on which product it represents. So, for example, it will be green for WhatsApp.
The main Facebook app and website will retain its familiar blue branding.