Nuseir Yassin, is an Arab-Israeli vlogger and creator of the popular online community "Nas Daily,". The 31-year-old influencer, based in Dubai, is widely recognized for his YouTube channel, Nas Daily, where he shares his global travel experiences.
The strategic partnership between Nuseir Yassin and the Sri Lanka Tourism Promotion Bureau aims to leverage the vlogger's immense reach and influence to promote tourism in Sri Lanka. The agreement, recently formalized, involves the creation of three special videos highlighting the attractions and experiences offered by Sri Lanka.
The meeting between Nas Daily and Sri Lanka's Tourism officials marks a milestone in leveraging the vlogger's international influence to showcase the diverse attractions and experiences that the island nation has to offer. Nas Daily's distinctive style of storytelling, coupled with his extensive reach, is expected to bring Sri Lanka into the spotlight for a global audience.
Tourism Minister Harin Fernando expressed optimism about the collaboration, emphasizing the potential impact of Nas Daily's videos in attracting tourists to Sri Lanka. This strategic alliance is anticipated to capitalize on Nas Daily's popularity and engage millions of viewers worldwide, fostering a positive image of Sri Lanka as a desirable travel destination.
The agreement includes the production of three exclusive videos that will highlight the unique aspects of Sri Lanka, showcasing its cultural richness, natural beauty, and vibrant tourism offerings. As Nas Daily has previously created content focused on Sri Lanka, such as "This is Made of Poop" and "The Most Generous Country During Covid," the new videos are expected to build on the positive narratives associated with the country.
This collaboration signifies a proactive step by Sri Lanka's tourism authorities to harness the potential of digital influencers in promoting the country's tourism industry on a global scale. Nas Daily's influence, combined with captivating content, is poised to create a compelling narrative that resonates with a diverse and international audience.
Minister Harin Fernando sees the latest agreement with the Tourism Promotion Authority as not only reinforcing the potential for cultivating positive perceptions but also signaling increased tourism interest in Sri Lanka. The unique storytelling approach of Nas Daily is expected to play a pivotal role in attracting a diverse audience to explore the beauty and offerings of the island nation.