Nicolás Maduro’s Nike sweatsuit becomes unexpected viral sensation

Thursday, 15 January 2026 - 17:37

Nicol%C3%A1s+Maduro%E2%80%99s+Nike+sweatsuit+becomes+unexpected+viral+sensation

When US President Donald Trump posted a photo of Maduro on January 3 after he was captured by US forces, internet sleuths quickly identified the outfit — and haven't stopped talking about it since. Maduro appears to be wearing a gray Nike Tech fleece set in the picture.


Following the January 3 post, searches for "Nike Tech" on Google spiked, according to Google Trends


he online conversations about the athleisure line also surged dramatically on X, intelligence platform PeakMetrics told Business Insider. Nike Tech was mentioned in over 5,000 X posts a day between January 3 and January 5, according to PeakMetrics. That's up from the roughly 325 posts a day it averaged from November 1 to December 31.


On TikTok, users posted AI-generated versions of the photo and poked fun at the fashion choice. Some users joked that it was a new Nike campaign. Others made "steal the look" posts that broke down the cost of the full outfit, including the darkened eye mask and ear covering. The jacket and joggers cost over $200 combined.


As of Monday morning, the style of the Nike Tech fleece zip-up jacket that Maduro was photographed in was sold out on Nike's US website in several sizes.


Nike declined to comment. (www.euronews.com)


 



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